Marketing Audit
Check if your marketing potential is
being utilized to 100%.
comprehensive audit
AUDIT OF ADVERTISING CAMPAIGNS AND CHANNELS
Website audit and brand identification
Marketing Audit
The marketing audit is a detailed analysis of aspects of marketing activities to determine their effectiveness and identify opportunities for improvement.
It is an important stage in business management as it helps to understand how well marketing efforts are working and what aspects require attention.
Types of audit:
Comprehensive
Advertising campaigns and channels
Social media
E-commerce
Websites
Branding and identification
COMPONENTS
TARGET AUDIENCE ANALYSIS
Needs and preferences
PRODUCT OR SERVICE ANALYSIS
Competitiveness, price and quality
Competitor analysis
Strengths and weaknesses
marketing channels Analysis
Social media, content marketing, newsletters, etc. and their effectiveness
Content ANALYSIS
Articles, videos, blogs and audience impact
Marketing Budget Analysis
Distribution and utilisation efficiency
Results assessment
Sales volumes, conversion, audience growth, and other indicators and metrics
Recommendations
Strategy for improving marketing activities
IMPLEMENTATION AND MONITORING
Tracking the results of implemented changes
WHAT AN AUDIT CAN REVEAL
Shortcomings in the strategy
The marketing strategy is not optimal or outdated and needs to be revised.
Ineffective content
Content that doesn't contribute to audience growth and conversion.
Inefficient marketing channels
Channels that are not being used or that need to be optimised or discontinued.
Incorrectly defined target audience
The result of the failure of all marketing efforts.
Redistribution or changes in the market
New challenges and risks in the competitive environment that are being levelled.
Inefficient spending
Inefficient marketing budget spending or the need to reallocate funds.
Incorrectly estimated conversions and ROI
Website conversions, advertising campaigns, and other marketing initiatives, as well as return on investment (ROI).
Inefficient use of resources
Incorrect assessment of the resources (human and financial) required for the effective implementation of the marketing strategy.
Promotion mistakes
Eliminating them will improve the effectiveness of advertising campaigns.
Incorrect positioning
Mismatch of brand and positioning with the company's goals and values.Incorrect positioning
Legal and ethical violations
Identify possible legal or ethical issues in marketing activities.
Are you interested in cooperation?
Write to us about your company and we will certainly
find the best solution for you
Contacts
Address
Ukraine, Kyiv
We work with customers from all over the world
Phone
Kyivstar: +38 097 917-29-13
Vodafone: +38 095 344-86-71
Working hours
Monday-Friday:
9:00 – 18:00
We accept requests around the clock
