SMM
Take advantage of all the benefits of of social media for business development
Our SMM services
Strategy and planning
Content creation
Account management
Advertising on social networks
Analytics and Reporting
Influencer Marketing
We work with:
What is important to track in SMM
Audience reach
Reach shows how many unique users have seen your content. Tracking your reach allows you to evaluate the effectiveness of your strategy and determine how widely your brand is represented on social media.
Click-through rate (CTR)
CTR (Click-Through Rate) shows how many times users clicked on your links compared to the number of impressions. A high CTR indicates that your content and calls to action are engaging.
Engagement
Engagement includes all forms of interaction with your content: likes, comments, reposts, clicks, and views. High engagement indicates that your content is interesting and relevant to your audience.
Traffic
Analysing the sources of traffic to your website allows you to determine which social networks are most effective in attracting visitors. Use tools like Google Analytics to track this metric.
Engagement Rate
The engagement rate is calculated as a percentage of the number of interactions to the total number of subscribers or reach. This is a key indicator that helps you understand how active your audience is.
Conversions
Conversion tracking allows you to assess how well your SMM campaigns are converting followers into customers. Conversions can include purchases, newsletter subscriptions, form submissions, and other actions that are important to your business.
Cost per click (CPC) and cost per thousand impressions (CPM)
CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) are key financial indicators that help to assess the effectiveness of social media advertising. Tracking these metrics allows you to optimise your advertising budget.
ROI
ROI tracking allows you to evaluate the financial effectiveness of your SMM campaigns. This is an indicator that determines whether your SMM campaign expenses are bringing in the expected profit.
Subscriber growth rate
Follower growth rate shows how fast your social media audience is growing. A high growth rate indicates an effective strategy for attracting new followers.
udience demographics
Analysing the demographics of your audience (age, gender, place of residence) helps you set up targeting and create content that meets the interests of your subscribers.
Reviews and reputation
Tracking reviews and mentions of your brand on social media helps you understand how consumers perceive your brand. It's important to respond to negative reviews and engage with users to build a positive reputation.
Time of publication and activity
Tracking the optimal time to publish content helps maximise engagement and reach. Analyse when your audience is most active and schedule posts accordingly.
Interested in cooperation?
Write to us about your company and we will certainly
find the best solution for you
Contacts
Address
Ukraine, Kyiv
We work with customers from all over the world
Phone
Kyivstar: +38 097 917-29-13
Vodafone: +38 095 344-86-71
Working hours
Monday-Friday:
9:00 – 18:00
We accept requests around the clock
