Marketing Research
Marketing Research Components:
Market analysis
Customer analysis (Target Audience)
Competitors analysis
Product research
Analysis of marketing channels
Conclusions and recommendations
Research
methodologies
Cabinet research
A method of collecting and analysing data that is carried out without direct contact with the research object. Information collected from various sources is analysed.
Surveys
A method that allows you to obtain the opinions and beliefs of various groups, including potential customers, users of a product or service, employees and other stakeholders. It can be conducted in the form of questionnaires, phone calls, online surveys.
'Secret shopper’
It involves visiting points of sale or interacting with company representatives to collect objective information on the quality of service, product range, staff performance and other parameters.
Expert interviews
A method of research by interviewing experts in a particular area of knowledge or problem under study. During the interview, the expert provides their assessments, beliefs and recommendations based on their experience and knowledge. This method allows you to gain a deep understanding of the subject matter and collect valuable information from qualified professionals.
Marketing intelligence
A systematic process of collecting, analysing and interpreting information about competitors and the external environment to identify opportunities and threats and develop effective marketing strategies.
Focus groups
A qualitative research method that involves structured group discussions with a small number of participants (6-12 people) representing the target audience. Under the guidance of a moderator, specific topics are discussed to identify deep insights, opinions, motivations and feelings of consumers, which allows for a better understanding of the needs and behaviour of the audience.
Projects Completed
All of our researches are individually planned, not template-based, meets the goals, and is not sold to other customers
E-Commerce
Research of the E-Commerce market in Ukraine. Analysis of the main players: developers, retailers, marketplaces. Audience research. Expert interviews. Formation of the USP. E-Commerce solution positioning strategy.
Primary Real Estate
General characteristics of the real estate market in Vinnytsia. Sales volume in the dynamics of 3 years. Analysis of supply and demand in the context of housing classes. Pricing of real estate. Investment attractiveness. Analysis of risks and factors that reduce the cost of housing over time.
BI Solutions Market
Overview of the global BI (Business Intelligence) market. Gartner Magic Quadrant players. Existing BI solutions in Ukraine. The main market players. Research of potential consumers of BI solutions. Expert surveys. Recommendations for demand generation.
Salary in call centers
Overview of the call center market. Job levels and working conditions. Grades, coefficients, total income. Median, percentile.
itutions for preschoolers
Research for the creation of a child development center. Analysis of all types of institutions for preschoolers: kindergartens, creative studios, development clubs, etc. Educational directions and programs. trends of 3 years. Analysis of the competitive environment. Features of service consumption. Strategy for positioning the future institution.
Cybersecurity in Ukraine
A brief overview of cyber threats. Classification of information security solutions. Market dynamics: global and Ukrainian. Top purchases of state-owned enterprises. The main vendors of solutions. Analysis of demand and attitude of companies to security solutions. Regulatory framework governing security issues.
Specific agricultural IT solutions
Characteristics of the agro-industrial complex of Ukraine. Rating of agricultural holdings. Characterization of industry solutions. Identification of demand through a survey. Analysis of the expertise of partners that can implement IT solutions in agricultural companies.
Restaurant business
Market segmentation. Analysis of raw materials and production technologies. State regulation. Analysis of the assortment. The degree of customer satisfaction. Investment attractiveness of the industry. SWOT, PEST analyzes. Risks and barriers to market enty.
BPM/BPMS solutions market
The essence of the BPM concept. Functionality, architecture, classification, evaluation criteria for BPM solutions. Global market of solutions. Analysis of potential consumers of BPM in Ukraine. Comparative analysis of solutions of this class presented in Ukraine. Survey.
Water supply market
The goal is to determine the potential of the water supply market in Ukraine. Average cost of water on the market. % of household income for water supply. Trends in the industry for 3 years.
Data Centers market
Analysis of data center services in the global market. Popularity of global data center services among Ukrainian users. Identification of demand for data center services. TA of foreign services that are not represented in Ukraine. Reasons for consumption and potential for bringing such services to the Ukrainian market.
Loudspeakers market
The impact of the development of the music industry in the United States and Japan on the global growth of demand for professional audio technologies. Analysis of the loudspeaker market by product type: line arrays, point (directional) speakers, subwoofers, etc. By geography: North America, Pacific Rim, Latin America, Europe, Middle East, Africa.
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Contacts
Address
Ukraine, Kyiv
We work with customers from all over the world
Phone
Kyivstar: +38 097 917-29-13
Vodafone: +38 095 344-86-71
Working hours
Monday-Friday:
9:00 – 18:00
We accept requests around the clock
