Positioning and USP
Stand out in the market, attract and retain customers, achieve sustainable growth
Makes the brand and services unique
attracts attention and builds loyalty
associates with a product category
POSITIONING
It is a strategic process that determines how your brand or product is perceived in the marketplace compared to competitors.
It is the foundation of a marketing strategy that defines your brand’s unique place in the minds of consumers.
It is the foundation of a marketing strategy that defines your brand’s unique place in the minds of consumers.
Positioning includes:
Defining the Target Audience
- Deep understanding of your customers, their needs, wants and behavioural characteristics.
Competitor analysis
- Study the strengths and weaknesses of competitors to identify opportunities and threats.
Developing a Unique Proposal
- Identify the unique benefits of your product or service that set it apart from the competition.
Комунікація позиціонування
- Create key messages that highlight the unique benefits of your brand and create a positive perception among your target audience.
UNIQUE
SELLING
PROPOSITION
A key element that makes a product or service unique and attractive to consumers. A USP answers the question of why customers should choose your product over a competitor’s.
An effective USP includes:
Uniqueness
- Highlighting unique characteristics or advantages that competitors do not have.
Value for the customer
- Explain how the customer will benefit from using your product.
Clarity and conciseness
- Formulating an offer that is easy to remember and understand for customers.
Contacts
Address
Ukraine, Kyiv
We work with customers from all over the world
Phone
Kyivstar: +38 097 917-29-13
Vodafone: +38 095 344-86-71
Working hours
Monday-Friday:
9:00 – 18:00
We accept requests around the clock
